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Make a reel →14 live creatives, square 1:1 for Facebook & Instagram feeds. Each is a faithful recreation of the real app output — readable emails, behavior plans, and scripts. Screenshot each one to use as a social post or ad.
The hard family email — written in 60 seconds.
Family Email
Behavior check-in · ready to send
Checking in about Jordan
Dear Mr. and Mrs. Reyes, Jordan is a kind, well-liked kid — and the last two weeks have been harder than his normal. I wanted to reach out personally before it becomes a pattern.
What I'm seeing
- •Mostly during transitions & independent writing
- •Strong relationships with peers
- •Responds well to a quiet redirect
What we're trying
- •A private break signal we agreed on
- •A 2-minute morning check-in with me
- •Work broken into smaller chunks
What would help from home
- •A quick word about what has felt different
- •Any change in routine lately
I'd rather partner with you early than circle back once it's grown. — Warmly, Principal Bennett
The call home that makes a parent’s week.
Family Email
Bright spot · ready to send
A moment worth telling you about
Dear Mr. and Mrs. Okafor, I had to write. In today's morning circle, Amara noticed a classmate sitting alone — and she was the one who went over. Small thing. Exactly the leadership we hope grows here.
Why I’m telling you
- •Kids rarely report their own kindness home
- •This one should make your evening
Thank you for the human you’re raising. — Principal Bennett
Behavior plans that actually hold up.
Behavior Support Plan
Grade 3 · review in 2 weeks
Student: M. — avoidance during writing
Working hypothesis
A skill gap (stamina + getting started) — not defiance.
Target behaviors
- •Starts independent work within 1 min
- •Raises hand for help instead of leaving seat
Replacement skills
- •“I need help” card
- •Sentence-starter menu
- •5-minute break pass
Teaching & reinforcement
- •2-min modeling + 1 practice rep, 5 days
- •Daily 2-min check-in with the principal
- •Home note Mon–Thu
Data we’ll watch
- •Work-start time (daily)
- •% of independent work completed
Review in 2 weeks with work samples + the daily tracker.
Walkthrough feedback — sent the same day.
Walkthrough Note
Ms. Carter · Gr 4 Math · 9:15 today
Today\u2019s visit
Spotlight
Students did the cognitive work on the open task — you waited 8 seconds before rescuing. That’s the move.
Try next
A check for understanding before independent practice — two students were still guessing the objective.
One question
How will you know mid-lesson who’s got it and who’s lost it?
Next visit
Thursday — I’ll look for the CFU.
Sent the same day. ✓ Not next week, when it’s too late to matter.
Stop dreading the hard conversation.
Conversation Plan
With a teacher · late starts
The late-start pattern
Goal
Clarify the expectation without triggering defensiveness.
Open with
“I want to make sure we’re seeing the same picture.”
Name the shared goal first
Kids get a calm, predictable start.
One example (not a list)
Tuesday’s start was 9:07 — the line built up.
Coaching questions
- •What’s making the start hard right now?
- •What would great look like for you?
- •What would actually help?
If they push back
Return to the example, not the pattern.
Support with a deadline — not a surprise.
Teacher Improvement Plan
J. Alvarez · pacing · 6-week cycle
Goal: independent practice begins within 25 min
Support, not just expectations
- •Co-plan 1 lesson/week with your coach
- •I cover your class for a 20-min weekly prep
- •Pacing template provided
Evidence we’ll watch
- •Walkthroughs (2/month)
- •Student work-start time
- •Lesson plans
Milestones
- •Wk 2 — pacing template in plans
- •Wk 4 — start time under 30 min
- •Wk 6 — goal met
Check-ins
Every other Friday, 15 minutes, low-stakes.
This is support with a deadline — not a surprise in June.
PD your staff won’t silently hate.
PD Session
45 min · student engagement
One move to try Monday
Outcome
Teachers leave with ONE engagement move — and the lesson they’ll use it in.
0–5 · Hook
A low-engagement clip: “which kid are we losing?”
15–35 · Try three moves
- •Partner talk with a why
- •Cold call with safety
- •Think time that’s actually silent
35–45 · Commit
Pick one. Name the lesson. Name the kid you’re watching.
Follow-up
I’ll look for your move in walkthroughs next week.
Repair the relationship — not just the rule.
Restorative Conversation
Script \u00B7 5 steps
After the incident
1 · Separate & regulate
“Let’s take a breath. We’ll figure this out together.”
2 · Each side heard
“Tell me what happened from your seat.” Reflect back what you heard.
3 · Name the harm
“When you said __, the impact on the class was __.”
4 · Repair — together
“What would make this right?” Let them name it first.
5 · Reentry
A clear plan back to class + a 1-minute end-of-day check-in.
Not a punishment spiral — a relationship repair.
Tell it once. Every plan fits your building.
School Profile
Set once. Every builder uses it.
Your role
Principal · AP · Coach · Dean
School level
K–5 Elementary
Students
487
Biggest challenge
Behavior & teacher retention
State standards
VA — auto-aligned
Every email, plan & conversation script is shaped around your building — not a generic template.
Built for principals, APs, coaches & deans.
More than the principal. More than generic AI.
Built by practicing school leaders
More than the principal.
More than generic AI.
TPE Lead is built by school leaders for the people who actually do this job — APs, coaches, deans, and principals. Every builder is shaped around your building, your day, and your real decisions.
Built by school leaders, for school leaders.
A principal’s whole day — minus the parts that steal it.
TPE Lead
Everything you need to lead with confidence.
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Build Something
Emails, PD, behavior plans & more.
Resource Bank
Ready-to-use templates & tools.
Behavior Hub
Proactive behavior support.
Tier 1 Hub
Strong instruction for all.
Data Hub
Guide intentional decisions.
Log in. Support a principal’s whole day.
TPE
10 credits
Home
Pricing
Build
Behavior Hub
Tier 1 Hub
Data Hub
Resources
TPE Podcast
Saved Items
School Profile
TPE
Leading every student to success!
★ START HERE
Builders
Draft emails, PD, behavior plans.
Consequences
Logical, restorative, age-appropriate.
Resource Bank
Templates, guides, and tools.
Behavior Hub
Proactive behavior support.
Tier 1 Hub
Strong instruction for all.
Data Hub
Data for decisions.
From blank page to done in minutes.
Back to Home
Build
Choose what you need. I'll create it ready to use.
Write an Email
Draft professional emails for any situation.
Professional Development
Grounding tips + ready-to-use sessions.
Student Behavior Support Plan
Build a plan that helps the student.
Teacher Improvement Plan
Clear steps and support for teachers.
Difficult Conversations
Get clear on what to say and how.
Walkthrough Checklist
A focused look-for list for observations.
Sign up for free today.
Your day shouldn’t feel like a fire drill.
Your day shouldn’t feel like a fire drill.
Before TPE Lead
Re-writing the family email (3rd draft)
Typing walkthrough notes before I forget
Dreading the hard conversation with J.
Chasing the teacher for their take
Behavior plan — somewhere in a doc
Where did I put that observation form?
Parent called again — need to call back
+ 4 more unfinished things…
After TPE Lead
TPE
10 credits
Home
Pricing
Build
Behavior Hub
Tier 1 Hub
Data Hub
Resources
TPE Podcast
Saved Items
School Profile
TPE
Leading every student to success!
★ START HERE
Builders
Draft emails, PD, behavior plans.
Consequences
Logical, restorative, age-appropriate.
Resource Bank
Templates, guides, and tools.
Behavior Hub
Proactive behavior support.
Tier 1 Hub
Strong instruction for all.
Data Hub
Data for decisions.
You didn’t become a principal to do this job alone.
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